A $10+ billion retailer recognized their organization was not well-coordinated across departments, especially in the area of promotions.  Cognira met with teams from across their business and identified keys areas for addressing promotional challenges.

insights

  • Multiple people across their business are looking at the same data
  • Decisions in one area of the business were in direct conflict with downstream processes
  • Timing of data share and lack of data availability across processes prevented business alignment

Approach

  • Adjusted processes to reduce redundant work
  • Aligned systems to ensure upstream decisions are supported downstream
  • Recommended plan for storing and sharing data 

Benefits

  • Improved efficiencies
  • Increase in-stocks
  • Reduced overstocks
  • More profitable promotions


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