A highly promotional top 50 grocer realized historical promotional data was presenting challenges across the business. Team members struggled to get clear customer demand insights and make data-informed decisions .

insights

  • Impact of promotions on historical sales data makes it difficult understand true demand drivers.
  • Departments across the company are working to understand what is baseline demand.
  • Noisy view of customer demand impacts decisions in merchandising, pricing, space, supply chain and other areas.  

Approach

  • Support tuning and augmentation of systems to better quantify impact of historical promotions.
  • Provide scrubbed version of sales history available to multiple areas of the business. 

Benefits

  • Improved cross-team productivity.
  • Increased sales from better informed.
  • Reduced over and under-stocks by leveraging cleaner data as basis for inventory management. 

 


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