A highly promotional top 50 grocer realized historical promotional data was presenting challenges across the business. Team members struggled to get clear customer demand insights and make data-informed decisions .
- Impact of promotions on historical sales data makes it difficult understand true demand drivers.
- Departments across the company are working to understand what is baseline demand.
- Noisy view of customer demand impacts decisions in merchandising, pricing, space, supply chain and other areas.
- Support tuning and augmentation of systems to better quantify impact of historical promotions.
- Provide scrubbed version of sales history available to multiple areas of the business.
- Improved cross-team productivity.
- Increased sales from better informed.
- Reduced over and under-stocks by leveraging cleaner data as basis for inventory management.
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